Paris … Paree … Shop till you drop … And broke forever after …

Well, what do you know: London has surpassed Paris as the shoppers’ mecca. Your money will even go further should you shop in Madrid or Barcelona. This is the discovery made by the EIU – European Economist Intelligence – operated by The Economist with its headquarters in London and offices in New York and Hong […]

Paris --- What dreams are made of.

Well, what do you know: London has surpassed Paris as the shoppers’ mecca.

Your money will even go further should you shop in Madrid or Barcelona.

This is the discovery made by the EIU – European Economist Intelligence – operated by The Economist with its headquarters in London and offices in New York and Hong Kong.

The EIU, at the request of the French branch of Global Blue, surveyed shopping habits in 33 cities in 33 countries, and found that London is now the city where people go to with shopping in mind. Next are Madrid, then Barcelona and then only, in fourth place, Paris. Global Blue is a site that advises on what to buy where and on duty free trends. (I thought there was global recession, but never mind.)

In each of the 33 cities the EIU surveyed things like the number of shops, the prices of goods, the quality of service, what hotels there were, what cultural activities were on offer as well as what the climate was like.

Paris’s hotels were judged far too expensive, but the city came out tops as the ‘most beautiful’ of the 33 cities as well as the city that had most cultural activities on offer.

But Paree is still the place to go if you want to buy luxury goods. Accordingly, the Louis Vuitton,Céline, Givenchy, Hermès, Yves Saint Laurent and Gucci shops still beat all others. And according to Eric Noyal, Vice-President of Global Blue France, 82% of Chinese tourism today is about shopping for luxury goods.

If you want to know where you would be able to shop most economically, then you should, as the EIU says, go to Sofia, capital of Bulgaria.

Roughly this is what the EIU claims:

Paris – tops for culture

London – tops for shops

Lisbon – tops for climate

Barcelona – tops for food (huh?)

Istanbul – tops for security (huh?)

Sofia – tops for prices

Enjoy your trip to Sofia …

 

 

 

 

 

 

 

 

 

Marilyn Z. Tomlins

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